'Happy Valley Hustle' podcast: Neal Goulet wears hometown pride on his sleeve with Stay Apparel Co.

'Happy Valley Hustle' podcast: Neal Goulet wears hometown pride on his sleeve with Stay Apparel Co.

I first met Neal and Sara Goulet of Stay Apparel Co. in September at Pop Up Ave., State College’s urban flea.

I’ve long been a fan of clothing companies such as Homage and Steel City that celebrate beloved regional institutions, traditions and vernacular. So Stay Apparel appealed to me, especially when I saw the “Keep Pennsylvania Beautiful” T-shirt. It took me back to elementary school when I remembered sketching comics in class as part of the state’s anti-littering campaign and connecting with a cast of characters that included a trash-zapping robot.

Those warm, fuzzy memories are a hallmark of Hershey-based Stay’s designs, which include salutes to the town’s beloved Bears hockey team, a long-shuttered York brewery and Harrisburg’s Pennsylvania Worker statue. That foundation of nostalgia is also supported by a commitment to fresh designs, made-in-America quality and skillful use of social media to grow the brand -- Sara promptly shared a pic of Penn State football coach James Franklin buying a shirt at Pop Up Ave.

Take a listen to “Happy Valley Hustle” Episode 23: “Neal Goulet -- Wearing Hometown Pride On Your Sleeve With Stay Apparel Co.”

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