'Happy Valley Hustle' podcast: Brian Allen talks designing an anti-mascot in Gritty

'Happy Valley Hustle' podcast: Brian Allen talks designing an anti-mascot in Gritty

“An acid trip of a mascot.”
“A ghastly, empty-eyed monster.”
“Terrifying nightmare fuel.”

Gritty, the Philadelphia Flyers new mascot, certainly stirred something up after announcing himself to the world with a tweet in September. But the orange bearded, googly-eyed Gritty road that wave of initial Twitter ridicule to rabid fandom in the span of a few days. Months later, he’s a pop culture phenomenon.

“If Gritty had come out and been sort of a boring looking mascot and did the things that mascots are supposed to do, people would have ignored him or forgotten him or worse,” said freelance Illustrator Brian Allen, the father of Gritty. “So, I think that’s a huge part of his success, that he’s the anti-mascot.”

Brian welcomed me into his home studio for Flyland Designs to take me through Gritty’s origin story.

Take a listen to “Happy Valley Hustle” Episode 24: Brian Allen -- “Creating 'The Anti-Mascot' Gritty And Thriving As A Freelancer”

'Happy Valley Hustle' podcast: Dana Ray helps others uncover the Ground Truth

'Happy Valley Hustle' podcast: Dana Ray helps others uncover the Ground Truth

'Happy Valley Hustle' podcast: Neal Goulet wears hometown pride on his sleeve with Stay Apparel Co.

'Happy Valley Hustle' podcast: Neal Goulet wears hometown pride on his sleeve with Stay Apparel Co.