There’s something incredibly refreshing about a brand that knows itself. Not making a be-everything-to-everyone run at the masses, these brands have a rock-solid idea of what they are and why they exist as well as who makes up their customer base.
When a brand does its homework and smartly contributes something to a trending conversation it can be an impressive feat. When the actions helps a nonprofit broaden public understanding of an issue and, possibly, increase the compassion for those affected, it can be especially satisfying.
As a hard-working performer who found massive success in his 40s, Diamond Dallas Page became the people’s champ. Now as the founder of the yoga-centric DDPY workout system, he’s benefited from that magnetism as an entrepreneur.
The Philadelphia Flyers’ new mascot, Gritty, road a wave of initial Twitter ridicule to rabid fandom in the span of a few days. Months later, he’s a pop culture phenomenon. The “anti-mascot’s" creator takes you on the ride.